y, I think--the part that made the real difference--is the time I spent looking into the water, letting my mind drift, as I tried to think like a fish...What brings the big fish is an artful blend of drawing on experience and keeping an open, active mind. The secret ingredient is as simple as that.
--from Chapter 6

Jeremy Wade, the star of Animal Planet's River Monsters, with nearly forty years of angling exploration behind him, shares a meditation on the art of angling--part science, part art, and part elusive something else. Thoughtful and funny, brimming with wisdom and, above all, adventure, How to Think Like a Fish is filled with reflections that anyone who has ever fished will identify with, for ultimately they touch on the fundamental principles that apply to all angling--and to life:
Less time can be more.
Listen to your gut.
Be inventive.
You may only get one opportunity, so make that opportunity count.