5The Japanese lifestyle tradition of Ikigai has been quietly taking the world by storm. World authority on Ikigai, Tim Tamashiro, shares the wisdom of Ikigai in short, inspiring lessons. Everyone has a purpose in life but many had not yet found it. Ikigai master Tamashiro guides readers to "Learn to do what you love, do what you are good at, do what the world needs and do what you can be rewarded for. "