Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness--including Nike, L.L. Bean, Mrs. Fields' Cookies, Sony, and FedEx--this inspirational yet practical book . . .

- Covers in depth the five key elements common to all great enduring companies
- Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
- Demonstrates how to develop the most effective leadership style for your specific situation
- Shows how to translate vision into effective day-to-day business tactics -and how to foster consistent tactical excellence in everything your company does
- Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
- Prevents a set of concepts--and a host of practical techniques--for stimulating creativity and maintaining innovation as the company evolves

"Beyond Entrepreneurship is a blueprint for becoming great." -Entrepreneur Magazine