2Imagine spending your days telling visual stories, dreaming up ideas for photo shoot, scouring boutiques, flea markets, and antique shops for the perfect prop, working with beautiful objects, and collaborating with photographers, art directors, and other creative minds. Prop styling encompasses all of these!

Professional stylist Robin Zachary explains how to choose which type of prop styling is best for your goals: tabletop, food, crafts, events, soft goods, interiors, and more.

Learn:

• How to create client questionnaires and win jobs
• Best processes for estimating your costs and pricing your services
• How to choose props, surfaces, and backdrops
• How to arrange objects to tell a story or sell a product
• The logistics of photo shoots
• How to craft an environment to exhibit a specific theme and cohesive style
• How to advocate for yourself in negotiating with clients
• How to photograph and film
• Networking tips and how to promote yourself and your business

The styling resources section provide key tools: checklists, schedule plans, helpful forms, and more to help you work like a pro. Plus, tips and suggestions from a range of successful professional and emerging stylists.

This comprehensive, zingy guide to the business of prop styling helps newcomers skip over some first-timer failures and approach styling work professionally.