Authors Jerry Lynch and Chungliang Al Huang, using lessons from the The Art of War, as well as other ancient Taoist books such as the I Ching and Tao Te Ching, teach readers to develop the capacities and qualities that make a champion-such as high self-esteem, courage, fortitude, determination, perseverance, tenacity, self-awareness, integrity, the ability to take risks, and the ability to learn from failure.

The emphasis on self-awareness, tactical positioning, and strategic advantage means that practitioners win through inner growth and self-improvement-giving them a universal competitive edge.