e is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to:

• make a powerful and positive first impression;
• listen effectively;
• make even a total stranger (potential client) feel understood;
• talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset;
• and achieve buy-in--the linchpin of all persuasion, negotiation, and sales.

Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.

With this groundbreaking book, you will be able to master the fine but critical art of effective communication.