College girl Max Monroe has it all: beauty, friends, and a glittering life filled with adventure. With tons of followers on Instagram, her picture-perfect existence seems eminently enviable.

Except it's all fake.

"Max" is actually 17-year-old Kat Sanchez, a quiet and sarcastic teen living in drab Bakersfield, California. Nothing glamorous about her existence--just sprawl, bad house parties, a crap school year, and the awkwardness of dealing with best friend Hari's unrequited love.

But while Kat's life is far from perfect, she thrives as Max: doling out advice, sharing beautiful photos, networking with fans, even making a real friend in a follower named Elena. The closer Elena and "Max" get--texting, Snapping, even calling--the more Kat feels she has to keep up the façade.

But when one of Max's posts goes viral and gets back to the very person she's been stealing photos from, her entire world - real and fake -- comes crashing down around her. She must figure out how to escape the huge web of lies she's created without hurting the people she loves...

But it might already be too late.

A Seventeen Best Young Adult Book
A POPSUGAR Best New YA Novel
A Nerdist Most Anticipated Book
A Junior Library Guild Gold Standard Selection
* "Ultrasmart."--Publishers Weekly
"Thought-provoking."--POPSUGAR
"Stunning."--Nerdist
"A first purchase."--School Library Journal
"Really genuine."--YA Books Central
"Bittersweet and complicated."--Kirkus Reviews
"Compelling and heartening."--Shelf Awareness