5Patronage governs many relationships in Majority World cultures. But regrettably, Western theologians and missionaries rarely notice this prominent cultural reality. Patronage--a reciprocal relationship between social unequals--is a central part of global cultures and the biblical story of God's mission. Misunderstanding patronage creates problems not only for Westerners ministering in other cultures, but also for contemporary people reading the Bible. If we ignore the concepts of patronage in biblical cultures, we will misinterpret Yahweh's relationship with Israel and miss some of the meaning in Jesus' parables and Paul's letters. Understanding patronage will illuminate theological concepts such as faith, grace, and salvation. Jayson Georges, coauthor of Ministering in Honor-Shame Cultures, now brings his ministry experience and biblical insights to bear on the topic of patronage. With sections on cultural issues, biblical models, theological concepts, and missional implications, this resource will serve not only ministry practitioners but also anyone who studies Scripture and worships God.