Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process.

Inside:

• What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve?
• How can you lay the foundation for an effective marketing strategy?
• What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them?
• What is a brand, and how can you build a memorable and lasting one?
• How can you optimize your digital presence, including your ecommerce store?