--over and over, you hear people who want more out of life--more impact, more opportunity, more fit, more balance, just more. And more often than not, that longing for more is tied to career. But few people can answer the fundamental question that will help move them toward more. What do you want to be when you grow up?

BE MORE outlines a simple way to find the clarity to answer that question, allowing you to craft the story that will empower you to BE MORE.

Saying what you want to be, what you want to accomplish with your life, exactly what getting more out of life means to you is not an easy thing. But it's an incredibly important thing. In fact, it's pretty much the thing.

It all starts with a gloves-off conversation about what you want to be when you grow up and accepting your responsibility for figuring it out. In a straightforward, thoughtful, occasionally irreverent way, BE MORE and its practical Skills Values Passion (SVP) Exercise offer a step-by-step process that allows you to better understand your innate gifts and to use that self-awareness to guide your career and life in a way that moves you toward something more.