confidence by showing students they already know how to make good rhetorical choices in their daily lives and by offering writing advice for growing those skills as students, professionals, and citizens. By understanding rhetoric, students bridge the gap between the writing they already do--online, at home, in their communities--and the writing they'll do in college and beyond. And it's a book for all students, providing examples, readings, and advice that everyone will see themselves in. The Fourth Edition extends the book's inclusive, rhetoric-focused message with new chapters on reflection; language, power, and rhetoric; and writing for a public audience--and a new suite of teaching tools that inspire and empower instructors as well.