Technically Food: Inside Silicon Valley's Mission to Change What We Eat
Technically Food: Inside Silicon Valley's Mission to Change What We Eat
Zimberoff, Larissa
product information
Condition: New, UPC: 9781419747090, Publication Date: Tue, June 1, 2021, Type: Hardcover ,
join & start selling
description
9"In a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley's hunger for a tech-driven food system. If you, like me, suspect they're selling the sizzle more than the steak, read Technically Food for the real story." --Dan Barber, the chef and co-owner of Blue Hill and Blue Hill at Stone Barns

Eating a veggie burger used to mean consuming a mushy, flavorless patty that you would never confuse with a beef burger. But now products from companies like Beyond Meat, Impossible Foods, Eat Just, and others that were once fringe players in the food space are dominating the media, menus in restaurants, and the refrigerated sections of our grocery stores. With the help of scientists working in futuristic labs--making milk without cows and eggs without chickens--start-ups are creating wholly new food categories. Real food is being replaced by high-tech.

Technically Food: Inside Silicon Valley's Mission to Change What We Eat by investigative reporter Larissa Zimberoff is the first comprehensive survey of the food companies at the forefront of this booming business. Zimberoff pokes holes in the mania behind today's changing food landscape to uncover the origins of these mysterious foods and demystify them. These sometimes ultraprocessed and secretly produced foods are cheered by consumers and investors because many are plant-based--often vegan--and help address societal issues like climate change, animal rights, and our planet's dwindling natural resources. But are these products good for our personal health?

Through news-breaking revelations, Technically Food examines the trade-offs of replacing real food with technology-driven approximations. Chapters go into detail about algae, fungi, pea protein, cultured milk and eggs, upcycled foods, plant-based burgers, vertical farms, cultured meat, and marketing methods. In the final chapter Zimberoff talks to industry voices--including Dan Barber, Mark Cuban, Marion Nestle, and Paul Shapiro--to learn where they see food in 20 years.

As our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did. But because so much is happening so rapidly, we actually know less about the food we are eating. Until now.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

We Have No Idea: A ...

by Cham, Jorge

Paperback /Paperback

$13.50

Space Travel Posters 2021 Poster ...

by Universe Publishing

Calendar/Blank Book /Other

$14.99

The Ever-Present Origin: Part One: ...

by Gebser, Jean

Paperback /Paperback

$45.00

The Sun Book

by Littlejohn, Sonya

Paperback /Paperback

listens & views

ZOMBIE / TERROR

by DEATH SS

7-INCH SINGLE

out of stock

$23.99

CRYSTAL HEALING (CAN)

by GHQ

VINYL LP

out of stock

$49.99

ETERNAL EDITION YAMATO SOUND ALMANAC ...

by ANIMATION

COMPACT DISC

out of stock

$19.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]

A notem is a meaningful post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group