Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.