You have the skills and expertise to provide high-quality care to children. Do you also know the best, most effective ways to market your child care program to prospective families? The Ultimate Child Care Marketing Guide is filled with exercises, action steps, and strategies to help you become a more business-savvy leader and entrepreneurial thinker. Built around the four pillars of marketing--metrics, market, message, and media--this resource will help you grow your child care business, whether you run a small program or large center. As you develop core marketing and business skills, you will be able to
Track marketing activities to see which strategies work best for your program
Identify and reach prospective families
Understand the basic elements of creating and using a marketing plan
Fill your program to capacity in any economic climate