7Every business needs a unique and protected brand to stand out, prevent consumer confusion, ward off theft, and avoid a rebrand for violating someone else's trademark rights. A registered trademark is a powerful tool that gives you exclusive rights to use a name, logo, or slogan nationwide, and the ability to take legal action against anyone who infringes upon it. Done right, you're protected. Done wrong, you could end up in court. In this book, you will learn what a trademark is and how it protects your business; how to conduct a trademark search; how to prepare and file an application with the U.S. Patent and Trademark Office; common pitfalls in the U.S. trademark registration process; and when to engage an attorney. You'll also find interactive charts, templates, and more to guide you through the process. If you want to legally protect your brand and business, this book is for you!