Men! We are an endangered species...

...because of the way we view masculinity.

Do you let your macho ruin your life?

When men behave like boys, they think they're invincible. Anything goes when it comes to food, drink, and bad behavior, because that's what it means to some to be a man, or so they think. But there's just one problem.

We age.

Our health declines.

LaRue Palmer is a chef on a mission. He's devoted his life to healthy food and lifestyle. His career path took him to SpaceX, where he helped Elon Musk fulfill his vision to open a full-service restaurant. It was a hit. Then he got the news.

Cancer.

He beat it by holding steadfast to the advice he gave others.

This isn't a "how-to" book; it's a "Why-to" discussion about the common things we men do that put our lives at risk. It's a look at what's really important, and the reasons why we need to stop being so stupid!

Why do we avoid going to the doctor?

We engage in risky behavior, whether it be work or play; we eat too much, we drink too much, and act like it will never catch up with us. Then we're afraid to go to the doctor because we don't want to hear bad news!

Are you ready to contend for "WHY" you should make a mindset change that could save you?

You'll love this new way to BE the man, because nobody wants to be a burden to their friends and family. And everyone wants to see you live your life to the fullest.

Get started now.