You want to build a successful service business with high-end clientele. But you don't know what matters to the affluent and why. You're looking for a proven process to earn their business, build trust, offer more than they can imagine, and scale that service throughout your organization.

Over the last twenty years, Fortis has mapped that process by serving the world's most successful business leaders. Nine-time Inc. Magazine honoree as one of America's fastest-growing companies, Fortis provides over 25,000 private, secure trips in 114 countries per year to clientele worth more than half a trillion dollars. These clients routinely rank Fortis on Gallup surveys as best in the industry.

Fortis founder and CEO Nathan Foy has translated the Fortis experience into a replicable, scalable business model any service provider can recreate. What Rich Clients Want guides entrepreneurs, business owners, managers, and solo contractors to the next level of service that the affluent expect but don't communicate.

What Rich Clients Want helps you assess and progress up the skyscraper of success so you're doing work that matters for people who can pay for it-and earn their loyalty in the process. If you want to build a profitable, sustainable business serving high performers, this book is for you.

Secrets of the company that serves more of the world's wealthiest more often than anyone