2If there's one thing that's certain in business, it's uncertainty; still, some companies perform reliably and with excellence in spite of changing circumstances. Predictable Results in Unpredictable Times is about four essentials for getting great performance in good times and bad. (1) Excellent Execution: Winning companies have simple goals with clear targets and strong follow-through. All team members know what to do about the goals and they execute precisely. (2) High Trust Levels with All Stakeholders: Low trust slows you down and raises your costsespecially in times of turmoil. But when trust levels rise, everything speeds up and costs go down. (3) Achieving More with Less: In tough times, everyone tries to do more with less, but the real question is more of what? Winning companies focus on giving more valuenot just cutting back. (4) Transforming Fear into Engagement: Unpredictable times create anxieties that distract you just when you need total focus. Winning o