9LEARN A SYSTEMATIC APPROACH TO INVESTING IN COMMERCIAL REAL ESTATE AND MULTIFAMILY HOUSING. From his roots in Hyderabad, India, to the heart of America's Southwest, Shravan Parsi tells the story of his journey from pharmaceutical scientist to founder and CEO of successful real estate investment firm American Ventures. The secret to his investment success is like any science: a marriage between quantitative and qualitative facts, between abstract numbers and concrete action. Here Parsi outlines the technical information you need to learn how to invest in multifamily and commercial real estate, how to understand what makes a good potential investment, and when to walk away. In conversational style, the book shares ideas about how to identify, evaluate, and mitigate risks; how to learn from downsides as well as upsides; and how giving back to your community is as important to success as the right numbers. It's wisdom that benefits any entrepreneur.