ericans is based on Author Nawar Shora's time-tested seminar program that has reached law enforcement, the intelligence community, church groups, academic institutions, and private corporations for the past two decades. His combinations of quick-witted humor and approachable simple methods to explain complex and often intimidating topics have made him a nationally recognized authority on Muslims, Arabs, and Arab-Americans. The book with its new title is the third edition of what was The Arab American Handbook and has been updated with additional information, anecdotes, and examples.

This non-politicized book is perfect for anyone interested in learning more about the people, culture, faiths, geography, and social and behavioral norms and mores of Muslim and Arab people. The book will help everyone from novices on the topic, to experienced academics who are curious to achieve greater understanding of these cultures. Shora's formula has remained the same for decades: Communication + Understanding = Trust. If we can truly understand one another, if we know how to effectively communicate, then real and genuine trust will bloom organically. Once trust is achieved, anything is possible.