Born and raised in rural Texas shortly before World War II, Fredrick's transformative story spans the eight decades of his multi-faceted personal and professional life by highlighting key stories and achievements while providing insight on how to create a life well lived interspersed with hard-earned nuggets of wisdom. Through the pages, Fredrick expresses his appreciation for the amazing people who impacted and molded his life while denoting his business values and revealing how perseverance creates luck, how a short-term goal fuels long-term ones, and how maintaining a servant's heart contributes to success.

Fredrick's inspirational rags to riches story imparts readers with the life lessons, philosophies, and strategies that developed Fredrick's character, leadership skills and impactful success in the direct sales industry. Never Ever Give Up demonstrates the power of believing in and acting on one's dreams: how anyone with a persistent, entrepreneurial spirit can take success into their own hands and achieve a life larger than once imagined.