Dr. Madeleine F. Wallace guides us through her framework for planning and executing an organizational transformation using the experience of Mora, a fictional (yet based in reality) entrepreneur. Mora discovers the barriers keeping her business from growing and applies the SEAM 4-Step framework:

SNAPSHOT

ENVISION

ACT

MEASURE

Readers learn alongside Mora while receiving inspiration and instruction on applying the framework to their businesses.

Dr. Madeleine F. Wallace is an author, serial entrepreneur, investor, and founder of Windrose Vision, a consulting firm focused on helping clients turn concepts into strategic actions.

With over two decades of cross-sector experience, she has guided for-profit, nonprofit, and government agencies through challenging organizational and technological transformations. She emigrated from Peru and is part of the

Dr. Wallace earned her Ph.D. in Sociology from the University of Tennessee and is an esteemed alumna of the Business Action Network (LBAN)'s Business Scaling program at Stanford University Graduate School of Business, the Goldman Sachs 10,000 Small Businesses' Entrepreneurship program at Babson College, and the National Hispana Leadership Institute (NHLI)'s Executive Leadership Program at the John F. Kennedy School of Government, Harvard University.