s a top performing sales person from the rest of the pack? Top sales professionals know that the difference between a good and great performance requires a set of disciplines and best practices that will drive you to new levels of success. In most cases, it's because they apply many of these best practices in their daily routine. These rules and/or actions are called the Rules of Engagement and are Standard Operating Procedures that have been cultivated from over 40 years of sales experience and relationships with top performers all over the world.