8Ditch. Dare. Do is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand Personal branding is increasingly recognized as a must-have skill in every executive and employer tool kit, providing--to both employees and employers--the sense of stability, empowerment, value-creation, and recognition so critical to success in an increasingly volatile marketplace. Yet, until now, there has been no definitive guide to personal branding from these combined perspectives. Ditch. Dare. Do , by Personal Branding Guru William Arruda and CEO Coach Deb Dib, is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. This groundbreaking book is designed for professionals who seek to build satisfying careers (by aligning who they are with what they do and how they do it), and for companies that are serious about retaining and growing the best talent. Ditch. Dare. Do challenges long-held assumptions and habits, daring the reader with a 'ditch' (a mindset that must be shattered), a 'dare' (a challenge to up their game), or a 'do' (a critical action that must be taken to ensure success). Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do is deliberately bold and brief--a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal 'career branding.' Readers who follow this GPS for executive success will advance their careers, support the corporate brand, deliver greater value to their companies, and become influential, indispensable, and incredibly happy.